Compliant pharma content system

Sales reps use iPad presentations and approved emails to show clinicians which health plans cover a therapy. Brand teams built these assets from scratch for every campaign, with no shared patterns.

Make dense, regulated coverage information scannable for a busy clinician — across iPad, email and print — while every claim, footnote and safety statement stays compliant.

UI design and frontend development: audited existing assets for reusable patterns, designed a modular template system with populated and un-populated layouts, specified popups, scrolling safety information and footnotes, and managed QA and MLR submissions with regulatory and brand stakeholders.

1. 01

   Decision

   Templates, not one-offs.

   Why it mattered

   A shared set of layouts — main display, comparison, coverage criteria, footnotes — means every new campaign starts from a compliant base.

2. 02

   Decision

   Safety information is part of the layout.

   Why it mattered

   Important safety information and footnotes have reserved, scrollable regions, so compliance never fights the main message.

3. 03

   Decision

   Detail on demand.

   Why it mattered

   Coverage criteria and plan details open in popups, keeping the main table readable inside a short rep-led conversation.

• Brand expression

  ⇄

  Compliance

  Trade-off

  Brand colour and type inside fixed, pre-approved regions for claims, footnotes and safety information.

• Information density

  ⇄

  Rep-led pace

  Trade-off

  Headline message first; criteria and footnotes one tap away.

1. Audit
2. Templates
3. MLR

I worked with brand, medical, legal and regulatory reviewers through MLR submission rounds, and built the assets myself — checked pixel by pixel across iPads and email clients.

In regulated content, the system is what frees the message. Fixed regions let teams spend their time on what the clinician needs to hear.